Dr. Gary E. Harcourt and Dr. B. Timothy Harcourt are chiropractors in York, PA and our newest clients. Their new website site is www.YorkRelief.com.
Welcome Dr. Harcourt!
Dr. Randy Smith is a chiropractor in Tacoma, WA and our newest client. His new site is www.TacomaInjuryCenter.com.
Welcome Dr. Smith!
Everyone has heard of blogs. The question is: can a blog help with your chiropractic marketing and is it hard to set one up?
A blog for your chiropractic website can help in at least three ways:
First, a blog can most definitely help with your chiropractic marketing. You see, search engines thrive on content. The more content the better, and a blog makes it very simple to add new content to your chiropractic website. You can simply log in, type in a short article, and post it. Voilà! New content for the search engines.
Second, a blog is a great way to stay in touch with your patients. It’s like a newsletter, but something that you can update every day. Your chiropractic blog can cover news items that your patients will find useful — articles on health, for instance, or chiropractic research.
Third, potential patients will see your blog and can have a better sense of you as a person. Rather than just finding your contact information on your site, your chiropractic blog is a great way for potential patients to get to know you and feel comfortable with you.
Finally, setting up a blog is easy. With our InjuryTV service, we provide our doctors with a blog at no charge. Here’s a chiropractic blog on one our client’s sites: Dr. Bill Thesier.
If your web design company doesn’t provide a blog, there are other easy ways to set up a blog. Blogger is one common service.
If you have questions about the benefits of a blog for your chiropractic website, feel free to contact me with questions.
Michael Melton
(800) 295-3346
Not too many years ago, a website for your chiropractic clinic was optional. Most people, when looking for a chiropractor, would simply go to the Yellow Pages and find the closest doctor.
The web really has changed how patients find their health care. A 2006 study by the PEW Research Center found that 80% of Americans are using the web to research their health issues: Online Health Search 2006
With so many patients now going online to find health information, your office needs to have a web presence. And you have to have more than just a page with your phone number and address on it. You need to have a complete chiropractic website with compelling content that will get patients to call and make an appointment.
A 2002 study on Internet usage by patients summed up the issue quite well:
“In some markets today, a physician without a Web site might as well not exist.”
I get calls every day from doctors asking how to boost their website’s rankings in the search engines. Search engine optimization is an important component of any website, as that’s how people are finding doctors in 2008. Making sure your chiropractic website is properly designed for search is critical.
Over the next few weeks, I’ll cover some of things you can do to make sure your website shows up in Google and other search engines.
Today’s tip: don’t use frames!
Frames are a web design technique that takes different web pages and has them all appear on a single page. They’re a short-cut that allows you to link different kinds of content while maintaining a consistent navigation.
The problem? Search engines can’t see the different frames on a page! And if a search engine can’t see a page, it can’t index it…and it might as well not exist.
So, if your chiropractic website isn’t showing up in the search engines, check and see if your website is using frames. And if it is, have your webmaster fix it immediately!
If your chiropractic website isn’t doing its job, we’re here to help. If you have questions about your current site, or are looking to upgrade, feel free to contact me at (800) 295-3346.
Michael Melton