Getting your chiropractic website to rank high in the search engines is a major priority for many doctors. Search engines are a great source of new patients, and you want your site to show up in the first few results. As we know, content is important in ranking well, but there’s another issue that gets very little attention:

Markup validation.

“Markup” is the code that your site is built on, and there are standards for this code. The standards are put together by an international group called the World Wide Web Consortium (W3C). These standards are in place to create some kind of order on the web. By following the W3C standards, a website should appear correctly anywhere, on any browser.

Why is W3C validation important?

Because it makes the job of a search engine bot easier. When a Googlebot is traveling through your site, looking for content, incorrect code can mean that your site content is not indexed properly. And that might harm your search ranking.

Checking your site for validation is simple. Just go here, and the W3C will validate your code for free. It even tells you where the errors are on your site, making it simple to fix.

Here’s one of our sites: Salem, OR Chiropractor, Dr. Richard Layman

We code our sites so that there are no errors, which helps you dramatically in Google and Yahoo search results.