I just received an email from a company offering a link to my chiropractic website to help build my search engine ranking.

For just $120 a year, they will add me to their site!

The letter states:

“The number and quality of incoming links determines the popularity of your web site in the search engines.”

This is true. So I decided to check out the company and see how much “quality” their site had, using the free PageRank Checker service.

This company’s PageRank?

0

This $120 would be a total waste, and unfortunately, many chiropractors will fall for this scam.

What’s really frustrating, is that for $150 a year, we provide over 350 pages of content for your website, plus a free search engine optimized site. This material has real search engine benefits. Here’s one of the free sites we include with our service.

At any rate, if you’re thinking about spending $120 on search engine links, give us a call first.

Getting your chiropractic website to rank high in the search engines is a major priority for many doctors. Search engines are a great source of new patients, and you want your site to show up in the first few results. As we know, content is important in ranking well, but there’s another issue that gets very little attention:

Markup validation.

“Markup” is the code that your site is built on, and there are standards for this code. The standards are put together by an international group called the World Wide Web Consortium (W3C). These standards are in place to create some kind of order on the web. By following the W3C standards, a website should appear correctly anywhere, on any browser.

Why is W3C validation important?

Because it makes the job of a search engine bot easier. When a Googlebot is traveling through your site, looking for content, incorrect code can mean that your site content is not indexed properly. And that might harm your search ranking.

Checking your site for validation is simple. Just go here, and the W3C will validate your code for free. It even tells you where the errors are on your site, making it simple to fix.

Here’s one of our sites: Salem, OR Chiropractor, Dr. Richard Layman

We code our sites so that there are no errors, which helps you dramatically in Google and Yahoo search results.

Patient testimonials are a fantastic addition to your chiropractic website.

There are a few reasons why:

First, search engines LOVE original content. By publishing your patient testimonials, you’re adding new pages for the search engines to gobble up and index.

Second, it makes your service tangible to your potential patients. While it’s important to have a variety of video and written materials on your site for you patients to read, testimonials make the benefits of chiropractic real. A picture of the patient with the doctor can reinforce this image.

Having a patient discuss how you helped them with their back pain or headaches can be a powerful way to show new patients how you can help them.

So, now that we know how important it is to include testimonials on your site, we need to have your site set up so that it’s easy to add testimonials.

A common problem with many chiropractic websites is that they aren’t updated often. This is especially common when you have your site built by a local company, since they oftentimes don’t provide an easy way to add your own content.

With our clients, we provide a very simple tool that allows you to add and change content in just seconds. Then, when you get a new testimonial from a patient, you can easily add it to your site.

Here are are more recent clients:

Phoenix Chiropractor - Dr. Larry Davis

Freehold Chiropractor - Dr. Charles Ferrante

Carbondale Chiropractor - Dr. Henry Nicolaides

Salem, OR Chiropractor - Dr. Richard Layman

Murfreesboro Chiropractor - Dr. David Starkey

Cabot, AR  Chiropractor - Dr. Tim Bryant

West Seattle Chiropractor - Dr. Bailey Ferkel

Click here for information about our chiropractic websites.

It’s important to have your chiropractic website properly set up so that the search engines can find it and list your business. A good Google search result can make a big difference in traffic to your chiropractic site.

The problem? There are a lot of companies out there charging outrageous fees to perform SEO on your site. One of our customers told us he was paying $500 a month to a company — with no results.

The truth is that basic search engine optimization is easy.

That’s why we’re offering a free Chiropractic Search Engine Optimization Site Review.

Simply fill out the form with your web address and email, and we’ll do a review of your current site setup and give you suggestions for improving your site rankings.

Dr. Kenneth Fine, a chiropractor in Canoga Park, CA has a new website available for his patients. Dr. Fine’s office is located at 22330 Sherman Way, and he can be reached at (818) 704-7211.

Dr. Dan Albracht and Dr. Joey Longoria of Spine Force Texas have a new website that describes the benefits of the Spine Force system for their patients in McAllen, Texas.

Dr. Albracht is proud to be a second generation Doctor of Chiropractic. After completing  his undergraduate work, Dr. Albracht attended the Texas Chiropractic College in Pasadena, Texas. Upon graduation, he joined his brother, Dr. Colman Albracht, in practice in McAllen Texas in 1982. “Practicing with my brother was a great learning experience.”

Dr. Joey Longoria, III, D.C. studied pre-medicine at the University of Texas Pan American in Edinburg, Texas. He then continued his studies at Parker College of Chiropractic in Dallas, Texas where he received a Bachelor of Science in Anatomy followed by a Doctor of Chiropractic in September of 2003

Spine Force is the only machine in the world to strengthen the core spinal muscles. The oscillating platform identifies weaknesses and/or imbalances in the spine, creating personalized exercise protocols for patients’ specific needs. The protocols work in conjunction with most physician recommendations to strengthen core spinal muscles. This helps the CORE spinal muscles hold the vertebrae in the proper alignment relieving disc and nerve pressure. This can provide immediate, lasting and measurable results. SpineForce™ works up to 180 muscles at once, strengthening the muscle chains, optimizing coordination and stimulating balance and improving posture. It can be applied to almost anyone, regardless of age or physical shape; empowering them to reclaim and maintain their complete bodily homeostasis and achieve optimum health. Spine Force is the perfect partner for spinal manipulation and decompression therapy.

We’ve added a new batch of articles from our archives into the database for your clients to enjoy. Here is a list of the new whiplash articles included in the InjuryTV service.

These articles discuss whiplash biomechanics, the mechanism of injury and some of the common symptoms experienced after whiplash.

In the next few weeks, we’ll be adding many more articles on whiplash, chiropractic, and low back pain.

Dr. Bill Thesier, a chiropractor in Virginia Beach, VA, has a great description of what chiropractic is on his website:

What is Chiropractic?

He also summarizes whiplash injuries nicely:

What is Whiplash?

Dr. Bill Thesier has a new website for his chiropractic office in Virginia Beach.

Dr. Bill Thesier is a second generation chiropractor with over 25 years experience. An Honor Graduate from Life Chiropractic College, he has helped thousands of area residents overcome acute injuries and chronic pain, giving them the freedom to once again enjoy life.

Through regular post graduate training, Dr. Thesier continuously updates his skills with the latest research and treatment techniques to help restore your health as quickly as possible. In 1999, Dr. Thesier was honored as the Virginia Chiropractic Association’s Chiropractor of the Year

You can view Dr. Thesier’s website here.